Business Alignment Services
A unique portfolio of services to align your business and achieve your business goals
The leaders in Business Alignment
Business Alignment Services
A business alignment engagement aligns day-to-day business with vision and business goals and as result drives growth and/or profitability.
Business alignment combines the best practices in business strategy, business modelling, enterprise-level technology and IT strategy, value-chain analysis, product development and go-to-market strategy with Customer Centric Innovation and Lean LaunchPad methodologies, which were specifically developed to drive successful product innovation and entrepreneurial ventures.
Engagement Formats
Workshop
A workshop is a great way to start a business transformation initiative with a quick engagement centered on collaboration between BIZAL and the customer.
Workshops are limited in scope and focused on a specific topic. Examples:
- Deconstruct the product portfolio and optimized the product strategy.
- Review the technology roadmap and align it with business goals and product roadmap.
- Develop or optimize the technology investment strategy in alignment with the business goals.
- Map and optimize the business strategy.
- Evaluate a new business idea and its fit in the business model and product roadmap.
Discovery Workshops are very efficient instruments to perform a high-level review of a business model and identify areas of improvement.
Summary of services
Business Alignment
Tailored engagements providing exceptional ROI
Common engagements include:
- Optimize business model
- Create product-market fit
- Develop growth strategy
- Develop technology investment plan
Fractional CIO and Fractional CPO
Leadership and outstanding execution
When companies struggle to maintain alignment, they need the right talent to keep their product roadmap in sync with company goals or to invest in technology that helps the business, generating the expected ROI.
Achieve Your Business Goals
Business Alignment
Review and optimize the company business model and align the business strategy.
Business Alignment is the core BizAl service that leverages BizAl’s unique business consulting methodology . It analyses a business from the top down and focuses on the overall success of the business. In the course of the engagement BizAl will review the business context and the company business model, define the business goals, and align the business strategy to those goals. Where is the business now and where it should be in 3-5-7 years? How is the value proposition evolving and what is the product strategy? How decisions are influenced by the competitive landscape? The scope can include an analysis of the innovation strategy and support with product development, including customer validation and development.
The scope of the engagement can be expanded with an analysis of business enablers (processes, talent, structure, technology), or with a review of partnerships and supply-chain. It’s critical for a company to have business enablers aligned with business goals and setup to fulfill the business capabilities that drive business outcome. Measurement of the effectiveness of the enablers is also important and only KPIs aligned with business goals guarantee repeatable success.
A central element of Business Alignment is aligning the customer strategy. What’s the vision for customer experience? What role is innovation playing? What is the transformation roadmap? The analysis has two goals. The first goal is ensure understanding of each customer segment and create alignment with the business model. What is important to the customer? What need has to be satisfied? How is customer satisfaction measured? Is the effort to serve a customer segment matched by adequate revenues? The second goal is to align customer experience and innovation with the business strategy. Businesses are dynamic and innovation offers many ways to improve customer experience, especially in the digital world. It’s easy to get excited by catchy transformation ideas and invest resources into innovation that is not tied to relevant user experience, and consequently to business outcome. We help optimize investments and ensure that transformation initiatives drive business outcome. Also, we ensure that transformation is aligned with the brand strategy. Brand alignment is particularly challenging for smaller businesses due to the limited amount of resources that can be invested in developing and managing the brand.
Fractional Chief Product Officer (vCPO)
Create product-market mix. Develop and maintain a product roadmap, aligned with business and tech strategy.
BIZAL’s fractional CPO, also called vCPO, will provide product and business leadership, and guide the team in maximizing the impact of existing and new products.
The vCPO will ensure consistent alignment of the product portfolio with the business model, and ensure a congruent product roadmap.
The vCPO will work with the technology leaders to ensure that technology investment are aligned with the product strategy and generate maximum ROI.
Fractional Chief Information Officer (vCIO)
Improve your business performance and get the most out of your information technology investments.
BIZAL’s fractional CIO, also called vCIO, will provide technology leadership (knowledge, alignment with business, strategy and roadmap development), guide the transformation initiatives in roadmap, and take over the management of the day-by-day activities. The vCIO will manage the technology and vendor selection through well-defined process. The vCIO will provide leadership to the internal IT team and manage the relationship with the vendors.
